Shup and dance1/8/2024 Call Me Maybe, with 11 pleas for calls: 649,000.Īt Camp Airy, a boys sleepaway camp in western Maryland, counselors had an easy time settling on the song they would lip sync to welcome campers: Shut Up and Dance. A search on YouTube for Shut Up and Dance reveals 149,000 videos. These songs are used for newlyweds to make grand entrances at their receptions, to get people out of their seats at bar mitzvahs, and they are lip-synced in video mashups on YouTube, which invariably make their way to social media, where they spread even further. When songs hit the Top 40 - sometimes helped along by programmers trying to hand-pick hits at big radio networks - that breeds even more repetition since Top 40 stations spin the same songs multiple times a day (egg). The study also showed there is a sort of chicken-and-egg effect of these repetitive songs in the ether: The more repetitive the song, the more it is liked (chicken) the more repetitive the song, the greater the odds that it will debut in the Top 40. "The more repetitive the better," Nunes said. The researchers did not find a number in which repetition was deemed annoying. The repetitive parts were deemed familiar, translating easily into fluency. The less repetitious parts were deemed novel, thus less familiar. Besides analyzing the lyrics in Billboard hits, they asked study participants to rate parts of songs based on the repetition in lyrics. Nunes and his colleagues discovered just how powerful repetition is in their study. "Repetition has always been the transfats of song writing," said Sean Ross, vice president of music and programming at Edison Research, which consults on song selection with radio stations. Number of times the word "bass" is repeated: 40. That's a theory in psychology that explains, as one study recently put it, how "people are more likely to engage in a given behavior the less effort it requires." Which basically means this: Human brains get really jazzed about things that are easy to grasp. The researchers behind the study think they know: processing fluency. "The first time I heard it, I said, 'That's a hit.' You can just tell right away." "It's so simple and so repetitive," he said. four simple words repeated 12 times, though for DJs, lifeguards and mall security guards, after hearing it for the 60th time, it can feel like an echoing albatross.Įvan Reitmeyer, a Washington, D.C.-area DJ, is asked to play the song at almost every wedding. Walk the Moon seems to have hit upon the perfect lyrical lexicon in Shut Up and Dance. "While every artist strives to create a catchy hook, they may also consider striving to write a coherent song in which the chorus is repeated frequently while utilizing a limited vocabulary." "Tempo does not appear to matter," the USC researchers wrote in the April issue of the Journal of Consumer Psychology. After studying every Billboard hit since 1958, researchers at the University of Southern California have discovered that a song's popularity is tied to the simplicity of the lyrics and how often they are repeated, exposing the brain's weakness for plainness. The newest explanation - and one attracting considerable scholarly interest - looks at lyrics and how the brain processes them.
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